When it comes to using cultural traditions for marketing purposes, every brand has a different vision. Zalando’s black history month campaign features black creators wearing their brand clothes on their social media accounts. This gives a chance for lesser-known creators to be shown to a larger audience to earn that highly coveted exposure.

A Berlin-based singer and songwriter, Gozi Forever reached out asking me to help him create scroll-stopping images for his participation in the Zalando campaign. Our goal was to bring the focus to Gozi himself and his vibrant energy while showcasing the brand assets he was wearing in action.

As a result of this project, Gozi’s immaculate vibes made it to Zalando’s website and Instagram in February 2021.